From product idea to scale up, we setup CPG founders for success.
Our Services
The CPG Founder life is hard. It takes a special kind of person to take the risk to launch a CPG brand. We’re those kind of people. We’ve taken the risks, we’ve had successes, but we’ve also made all of the mistakes. Now we share those key learnings with our clients. Because we thrive on helping fellow entrepreneurs succeed.
Our experience spans across the CPG startup spectrum. From ideation and testing to retail launches and beyond, we can help.
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You have a great idea for a product, but you’re unsure where to start. We can walk you through the product development process and help you avoid costly mistakes.
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From sourcing ingredients to negotiating with copackers, we have built and optimized supply chains for dozens of products.
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With over 20 years of marketing experience, we can develop launch or growth plans on any budget. In fact, we specialize in maximizing every dollar you invest into your brand.
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We’ve sold to retailers from Whole Foods to Walmart and most in between. We can setup your pricing strategy from the start and provide guidance for how to launch and grow in retail.
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We are proud to serve on advisory boards of brands that we believe in.
I’ve been in your shoes - twice.
Hello! I’m Angela Hein, the founder of Connect CPG. After spending several years as an executive at a mid-sized startup, I became a serial entrepreneur launching and exiting two CPG brands. I’ve helped dozens of founders solve problems and develop a roadmap to success. I take joy in helping fellow entrepreneurs succeed, what problems can we solve today?
“Investing in hiring Angela has been the single best startup decision I’ve made.”
— Fran Harris, Founder of Electra Beverages as seen on “Shark Tank”
Some of the brands we’ve worked with…
Interested in working together? Schedule a free consultation.
Need to solve a problem? Stuck on your strategy?
Contact us. Let’s get to work!